No longer to be labeled merely "The Document Company," Xerox is more than just documents, they are the company that will find the right answers and help you manage the flow of business at every step of your process. (The first concept was a proposal, while the second concept was implemented.)

A merger of two giants. Thomson Reuters is a multinational media and information firm headquartered in Times Square, NYC. As part of the branding team at Interbrand, I created the custom typeface for the identity as well as its sub-brands, and refined/optimized the logo symbol for better reproduction.

Picnicgram is a picnic delivery service startup that a few friends and I had started. I not only managed branding and product design, but also web design, UX design, mobile app design, PR and social media marketing on Facebook, Instagram, and Twitter.

Grace Choi is a TV food personality, blogger, and food scholar. I created this brandmark and website for her. The Bee symbol has a personal meaning to her, originating from a nickname.

Cendant Corporation needed rebranding of their hospitality arm — we redefined and restructured their brand architecture to clearly define corporate vs consumer levels while maintaining a consistent look & feel.

Wingate Inn is a Wyndham Worldwide hotel chain focused on the business traveler. They needed a refreshed brand to elevate the customer experience, while subtly referencing Wyndham's ownership. For this concept, we changed the spelling to more closely tie it back to Wyndham.

Proclivity allows commerce & retail brands to utilize their vast, unused data to determine specific ads to buy and what price to pay in real-time to maximize sales and ROI, creating a butterfly effect. Proclivity's clients include Saks, Coach, Barneys. We designed their brand launch, trade show booth, website, and brochures.

The breakup of Tyco International into Tyco Electronics, Covidien (Healthcare), and Tyco Intl called for a rebranding of all parts. Tyco Electronics manufactures highly engineered solutions that connect and protect data and power and touches customers in a variety of industries including auto, data, consumer electronics, telecom, aerospace, defense, medical, and energy.

DIRECTV's new HD DVR Genie is able to analyze your viewing habits and recommend shows you'd be interested in. The accompanying TV spots personified the Genie with model Hannah Davis. I created the logo and branding for this new device, and worked on advertising for it as well.

Capital One was moving from a merely credit card business to retail banking. This proposed visual system would leverage their widely-known Vikings commercials and retain their unapologetic, loud but honest and helpful personality.

At Landor, we wanted to eventually move Verizon away from their stale logo that had been increasingly difficult to use. This would be executed in incremental steps. The check-mark would evolve into a horizon line that could be used to inject dynamism and energy to the stodgy brand.

DIRECTV's 101 Network channel was rebranded to Audience Network. I created this prism concept that could come alive in broadcast, playing with light projections and crystals. The pyramid-shaped prism references the A of the name.

A farm in Vermont started a CSA program for urban areas, and this truck would bring fresh produce to areas with limited access to fresh produce.

A merger of two large investment companies. TD Ameritrade will advise you in your investment path, helping you reach your long term goals one step at a time. The merger was a challenge as the TD monogram could not be removed — it was difficult to create a unified company that did not favor one or the other at brand launch.

Awesome Creatures was an experimental t-shirt company where the theme of each t-shirt was a different creature/animal. The concept for the brand was turning an "a" into an eyeball — stick two of these on anything and the object could become a face.

The Bastian Group is an event planning service company. Their old logo was an open box; in this rebrand, I simplified the box concept and created a custom display typeface inspired by the box.

These are various logos I worked on. Some were implemented, some are proposals.