This award-winning ad campaign's key art image was seen in Sports Illustrated, ESPN Magazine, restaurants, bars, Madden, and eventually on people's walls and office decorations — it was the most successful printed sports marketing effort by DIRECTV to date.
A national print campaign featured Alex Rodriguez (before his PE drugs scandal) to promote DIRECTV's MLB offering. The look & feel spawned a series of images used to promote other sports packages for DIRECTV as well.
A new credit card concept that gives the user a 0% interest rate for 3-6 months every time he/she makes a purchase. The card needed to retain the Citi brand while having a more premium feel.
These are samples from a calendar we produced for DIRECTV dealers to give to customers. The style I created for the MLB Extra Innings campaign was so successful, we decided to do 12 sports in the same way.
For my nephew's baby shower, I created this postcard (and custom-drew the type art) to send to friends and family. I drew a mini Optimus Prime and a Lego block since my brother's and my favorite toys growing up were Transformers and Legos. The Dad-to-be is Korean and the Mom-to-be is El Salvadoran—hence, the addition of the two languages.
These were a set of internal posters for a DIRECTV employee event.
I created the album cover and flyers for this D.C. music band's EP Release with custom illustration and lettering.
This indie band needed branding, album cover design, flyers and t-shirts.